Website Enhancements & Email
Endurance picks up where your auto warranty leaves off. When breakdowns happen, their vehicle protection plans shield you from the high cost of parts and labor. As a designer at LIFT, I had the valuable chance to implement website enhancements, email marketing and paid social while also immersing myself in the world of user experience and strategic problem-solving. This involved identifying and addressing customer pain points to create more seamless and satisfying experiences. Additionally, I redesigned the RAQ Email series which resulted in boosted performance.
Opportunities to lift
Endurance reached out to LIFT to implement a change as the requests for quotes remained stagnant. However, prior to starting the updating process, my team and I carefully planned out our approach by analyzing the areas where Endurance received the highest level of engagement and identifying the points where their audience lost interest. Recognizing the need to provide information higher up on the page to our prospects, we devised a solution by developing interactive widgets.
Cost Repair Module
Life has a way of surprising us with unexpected challenges, and unfortunately, some of these surprises can bring along hefty financial burdens. To shed light on the typical costs of repairs, an interactive approach that allows users to quickly grasp the expenses involved was created. By doing so, we created customer intrigue and demonstrated how Endurance can provide savings on both anticipated and unforeseen car repairs.
Paid Claims Module
Auto repairs can often come with a hefty price tag, leaving many uncertain about whether their insurer will cover those expenses. To establish trust and offer peace of mind to potential customers, actual savings experienced by our current customers were showcased. This transparent approach helps build confidence in Endurance’s services and assures customers that their repair costs are in reliable hands.
Mobile Enhancements
One significant improvement that was implemented was revamping the mobile experience. Considering the substantial number of visitors accessing the site through mobile devices, it was crucial to ensure that all module content appeared clearly on the screen. Of utmost importance was optimizing the visibility of the hero section, which contains the quote fields. Additionally, click-to-call pop-ups were introduced. These updates played a pivotal role in driving a 24% increase in the number of quote requests.
RAQ Email Optimizations
The objective was to evaluate the current outcomes of the RAQ email series and provide a set of recommendations to enhance the email design and boost performance. After reviewing email performance data and conducting creative analysis, the consensus was to shorten the email length, ensure prominent placement of CTA buttons above the fold, prioritize the offer and RTBs (Reasons to Believe), and make the emails easily scannable for potential customers. Endurance carried out A/B testing on new RAQ emails, and the Click-through rate (CTR) was used to determine the successful content. In all instances, the test content outperformed the control content.
+89% CTR
Test Email 2 in the series outperformed the control on the far right.
+292% CTR
Test Email 4 in the series outperformed the control on the far right.
+43% CTR
Test Email 1 in the series outperformed the control on the far left.
+16% CTR
Test Email 3 in the series outperformed the control on the far left.
Danica Patrick Paid Facebook Ads
Renowned former racecar driver, Danica Patrick, joined forces with Endurance to elevate awareness of its auto protection plans. With Danica as the fresh face of Endurance, I was tasked with the responsibility of spearheading a nationwide marketing campaign, featuring the retired racing legend across digital platforms. Below, you'll find two paid Facebook ads that were part of this campaign, aimed at enticing prospective customers to request a quote while enjoying a generous $300 discount on their new warranty plan.
