Email, Display Ads & Push Notifications
ShiftKey, the leading on-demand staffing platform for healthcare professionals, recently partnered with LIFT Agency for a variety of digital marketing assets. By utilizing LIFT Agency's expertise in email, display ads, and in-app push notifications, ShiftKey was able to increase their shift sign-ups and app engagement. LIFT Agency provided ShiftKey with customized designs tailored to their branding, and strategically placed these creatives across multiple communication channels. The campaigns resulted in a significant increase in user engagement and shift requests, generating a sense of excitement around the ShiftKey platform. This partnership solidified ShiftKey's position as a game-changing force in the on-demand staffing industry, and set a precedent for future campaigns.
Opportunities to lift
Former Welcome Email
Welcome Email
Thanks to ShiftKey, healthcare professionals can now live, work and get paid on their terms. We start off by creating a clear sense of urgency by showing providers the shifts they could be missing, followed by clear benefits, social proof and app instructions that would empower users to finish onboarding and start making their jobs work for them.
Incentive Email
Providers won’t want to miss out on this exciting incentive. A prominent callout directly in the hero paired with an upbeat illustration gets straight to the point and immediately grabs attention. The customized and personalized language speaks directly to each provider, positioning ShiftKey as a trusted partner. Clear benefits and a step-by-step verification guide removes any barriers.
Holiday Email Campaign
Display Ads
Designed creative for Google Responsive Display ads encourages current ShiftKey providers to bid on shifts in their area using branded imagery, strategic best practices and a strong sense of urgency.
In App Push Notifications
Designed creative for IOS In-App notifications encourage current ShiftKey providers to pick up open shifts in their area using branded imagery that matches the holiday campaign emails.
