Print & Social
GoodRx is a leading technology company and online platform dedicated to revolutionizing the way consumers access affordable prescription medications. With a mission to help people save money on their prescriptions, GoodRx provides a user-friendly platform that offers comprehensive information about medication prices, discounts, and coupons.
As a designer at LIFT, I had the exciting opportunity to contribute to concept development and design for GoodRx. Working alongside a team of talented copywriters, designers, and production artists, we embarked on a mission to completely reimagine GoodRx's B2B and B2C collateral, both in digital and print formats. Through extensive research and data analysis, we delved into the mindset of healthcare professionals (HCPs) and studied consumer audience behaviors. Armed with these valuable insights, we successfully revolutionized GoodRx's approach, injecting new energy into their marketing strategies and delivering innovative solutions that truly resonated with their audience.
B2B/ B2C Direct Mailers
In order to encourage more patients to utilize prescription savings cards, it was crucial to provide physicians with straightforward guidance. The objective is to increase the displaying of the pop up kits and maximize patient engagement. Throughout this process, it was also essential to maintain GoodRx's brand image as approachable, empathetic, and empowering.
Vet Pop Up Stand
Initiative was to design a new pop-up stand that would be placed in veterinarian offices. The new design is eye catching and informative, and encourages viewers to take a free savings card.
More B2C Direct Mailers
In order to encourage more patients to utilize prescription savings cards, it was crucial to provide physicians with straightforward directions on how to display the foldable kits that hold the takeaway cards. The objective is to increase the displaying of kits and maximize patient engagement. Throughout this process, it was also essential to maintain GoodRx's brand image as approachable, empathetic, and empowering.
MANSOL (Manufactures Solution) Paid LinkedIn Ads
ManSol, a recently introduced target audience for GoodRx's B2B division, presents an exciting opportunity to expand their reach and forge connections with like-minded companies. By engaging with these businesses, GoodRx can not only tap into new audiences but also facilitate valuable partnerships for its associates. In order to make this possible, I was tasked to craft compelling LinkedIn Ads that effectively address the various stages of the Mansol lead funnel.
Higher Ed HCP marketing material
Pharmacist & Student Takeaway
GoodRx Case Study
Leveraging GoodRx's remarkable brand illustrations that truly set them apart from their competitors, I collaborated with a Creative Director to combine them with data visualization charts, crafting compelling content that not only captivates but also educates the audience. The result is brand-forward informative material that strikes the perfect balance between engagement and information.
