Website Reel

For a good couple of months, I jumped headfirst into the thrilling adventure of art directing the project reel for our Lift website. And let me tell you, it wasn't a solo journey – I had the incredible support of a seriously talented motion designer who hopped on board.

Picture this: armed with Miro, I meticulously crafted storyboards that let you stroll through each project's standout moments, almost like you're right there with us, frame by frame.

I sprinkled in links to real-life examples that showed the nitty-gritty behind our masterpieces. Oh, and not to mention, I got hands-on with Photoshop to whip up some custom frames. You know, a sneak peek of how these frames could come alive.

In a nutshell, it was all about turning our work into captivating stories. We aimed to give our portfolio soul, ensuring that you're met with the most engaging, real-deal experience you can imagine when you dive in.