Digital Ads
Below is a wide range of digital ads that I've worked on throughout my time at Lift and Casual Astronaut. When designing digital ads, one must keep target audience, location-based marketing, brand presence, and key messaging in mind in order to successfully drive quality traffic to the business's owned content. Clients saw increased conversions and others saw both increased engagement and profit. Industries included media, tourism and nonprofits.
Wired
Wired is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Marketing materials included 7 paid display ads to increase annual subscriptions.
Ace Parking
Ace Parking is a parking service partner of Phoenix Sky Harbor Airport in Phoenix, Arizona. Ace Parking offers covered and uncovered parking, valet, and other car amenities for travelers. A combination of A/B testing was used to compare messaging and design for more interaction. Marketing materials included Facebook ads, display, retargeting, and geofencing ads used to further target specific audiences.
Frank Lloyd Wright Foundation
Frank Lloyd Wright Foundation is a foundation that aims to preserve and present the legacy of the late architect, Frank Lloyd Wright. Frank Lloyd Wright Foundation offers tours and a variety of programs at two of their locations that were designed by Frank Lloyd Wright himself. Geofencing display ads and retargeting ads were created to drive key messaging and to target audiences in Arizona and out of state.
MSP Vacations
MSP Vacations is a DMO aimed at attracting tourists and promoting travel opportunities in the Minneapolis–Saint Paul metropolitan area located around the confluence of Mississippi, Minnesota. Quarterly seasonal ads were created to promote specific events and travel destinations in the city. Geofencing display ads and social media ads were created to drive key messaging and to target audiences out of state.
Osteosarcoma Institute
Osteosarcoma Institute is a nonprofit that aims to dramatically increase treatment options and survival rates in osteosarcoma patients through identifying and funding the most promising and breakthrough osteosarcoma clinical trials and science. Their core audiences are cancer patients & affected families, medical researchers, and doctors. A combination of A/B testing was used to compare messaging and design for more interaction, and having both retargeting and geofencing ads used to further target specific audiences.