Web, Email, Social & Print
Spot AI is a modern version of an NVR, which works with all existing camera brands, installs in minutes, and requires almost zero IT work to get it up and running. This camera system creates safer workplaces and smarter operations for every business. During my time as a Visual Designer at Spot AI, I was deeply involved in revitalizing the brand. From internal documents to B2B print materials, website updates, engaging email campaigns, eye-catching social media banners, and even materials for tradeshows – I played a hands-on role in shaping the brand's presence across diverse platforms.
New User Engagement Emails
Utilizing HubSpot, I revamped Spot AI's emails for engaging new users, aligning them with the fresh brand identity update and the objectives of enhancing click-through rates. I emphasized the importance of email best practices by relocating the call-to-action above the visible screen area, thus enhancing its prominence. This was further reinforced by utilizing colors and diverse font sizes to establish a clear visual hierarchy.
HTML Sitemap
I was tasked to design an HTML sitemap webpage for SpotAI, aimed at enhancing their Search Engine Visibility. Observing that many existing sitemaps lacked flexibility and aesthetic appeal, I personally took the initiative to infuse the design with Spot AI's current branding, ensuring that it seamlessly integrated with the overall look and feel of the website.
Product Sheet Refresh
Following the recent rebrand, I was entrusted with the task of enhancing various materials used both internally and for our customers. This included refining product sheets, crafting concise introductory pages for potential prospects, and working on a range of other collateral. To ensure a smooth workflow, I devised several distinct templates that can be seamlessly interchanged based on the nature of the content.
Facebook Banners
At the request of Spot AI, I designed fresh Facebook banner templates tailored for their significant partner, the carwash sector. These templates were meticulously crafted to incorporate the company logo, an accompanying quote, and either an image of the carwash establishment or a photograph of the quote contributor. Moreover, we also developed templates to accommodate posts lacking imagery.
